Personal trainer and best-selling author Alice Liveing wanted an app that would allow her to scale her fitness business and bring her programmes to a wider audience.
The Brief: Philosophy & vison
There were some stipulations for the main concept - the app needed to be inclusive, accessible and educational, with the title Give Me Strength. Alice wanted to weave her philosophy through the entire product, promoting holistic wellness and building positive habits.
The Process: Stremalining brand and emboding Alic#es values
We worked on streamlining the brand, collaborating with the team to produce a consistent design that also allows for flexibility as the Give Me Strength brand expands. The design incorporates the brand tone of voice and also embodies Alice’s values - being easy to use, with digestible and clear information.
Garnering press coverage and glowing reviews from the likes of Women’s Health and Marie Claire, the app has been a great success to date - and we’re only just getting started. The Give Me Strength app has ambitious growth plans to continue supporting Alice’s fitness community. The results are not solely measured in financial terms or download numbers; there is also the wellness aspect of the app, building public awareness of healthy living.
