The brief was to create a bespoke mobile fitness app that seamlessly fits into the demanding schedules of mothers, offering a holistic approach to physical and mental health.
This custom fitness app needed to provide easily digestible, effective workout routines and mindfulness exercises, all delivered through Roxy's signature motivating style. Crucially, the platform had to foster a supportive community, offer flexible scheduling, and include practical features like short, targeted sessions and quick healthy meal ideas, ensuring it was a realistic and sustainable solution for mums juggling countless responsibilities and a powerful tool for a fitness influencer to monetise their brand.
The Process: From concept to launch
We worked closely with fitness influencer Roxy Herring to ensure we wove her unique brand and personality into the final fitness app product, collaborating and offering best practices for strategic decisions. Our comprehensive fitness app development process included:
- Research and discovery
- Gap Analysis and customer journeys
- User Interface (UI) and User Experience (UX) design for the fitness app
- Backend & frontend development
- Testing and quality assurance
- Support to end users
- Go-To-Market strategy and marketing guidance for the fitness app
- Social media assets
- Reporting and analytics
Discovery and Technical Specifications
Whilst Roxy had an existing platform, it was due to be retired when the new app went live so we implemented a simple redirect from her legacy domain.
For Roxy’s bespoke fitness app, we chose Flutter, Google's UI toolkit for building natively compiled applications from a single codebase. This powerful framework allowed our team to rapidly develop a beautiful, high-performance fitness app that runs seamlessly on both iOS and Android devices. Flutter's expressive UI and hot-reload feature meant we could bring Roxy's unique vision for her fitness app to life with unparalleled speed and precision, ensuring a consistent and engaging user experience for busy mums across all platforms while optimising development efficiency.
User Experience (UX) Design
Our UX research for the fitness app was a multi-approach process designed to deeply understand Roxy’s target userbase. We began with discovery, investigating trends and looking at data on the pain points and motivations of a busy mum. This allowed us to build comprehensive user personas and journey maps, visualising how they currently interact with fitness content and where a mobile fitness app could provide the most value.
We then conducted a thorough competitive analysis to identify industry trends and feature gaps. Based on these insights, we moved to prototyping and usability testing, observing real users interacting with wireframes and high-fidelity designs to gather crucial feedback. This iterative process ensured that every fitness app design decision was data-backed and focused on creating an intuitive, empowering, and truly effective user experience.
Key Feature: Programmed Workouts
The Resolute fitness app features a comprehensive programmed workouts section, meticulously designed to provide expert guidance and structure for users of all abilities. Each program is crafted by Roxy herself, with a strong focus on proper form, with video tutorials and written cues to ensure every movement is performed safely and effectively.
The structured plans are built on the principle of progressive overload, gradually increasing in intensity to challenge users and drive real, measurable results. From foundational beginner routines to advanced sequences, the fitness app provides a clear, guided path for users to progress at their own pace, empowering them to build strength and confidence, regardless of their starting point.
Key Feature: Nutrition
The custom fitness app’s nutrition section is designed to simplify healthy eating, making it a sustainable part of a busy mum's lifestyle. Users can effortlessly track their macronutrients, gaining a deeper understanding of their daily intake with clear, intuitive tools. The fitness app also features a curated collection of healthy and delicious recipes that are quick to prepare, family-friendly, and perfectly aligned with the fitness goals of a busy lifestyle. By integrating nutrition and fitness into one seamless experience, the fitness app empowers mums to fuel their bodies effectively, without adding more stress to their day.
Key Feature: Tracking
The habit tracking section of the Resolute fitness app is a powerful tool for holistic wellness. It's more than just a to-do list; it's a personalised space for building sustainable routines. Users can track their daily habits and goals, from hydration and sleep to meditation, ensuring consistency in all aspects of their well-being. A dedicated menstrual tracking feature allows users to monitor their cycle and understand how it impacts their energy levels and performance. Additionally, a private journaling space encourages users to reflect on their progress, celebrate wins, and manage their mindset, making the custom fitness app a comprehensive partner in both their physical and mental fitness journey.
Lets Talk?
If you’re a fitness influencer looking to develop your own fitness app, look no further! We’ve built successful and high-earning fitness apps like Resolute by Roxy Herring and many more. Drop us a message to set up a no-obligation call where we can discuss bringing your ideas to life and helping you monetise your brand with a custom fitness app, get in touch today!
